Also called: Social Media Strategist
Plans and posts a brand's content on social platforms and talks with followers.
You film a quick behind-the-scenes video at the bakery, write captions, reply to comments, and check which posts got the most shares.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or communications; portfolio of accounts grown.
Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.
Majors to look at: Communications, Marketing, Digital Media.
Growing faster than average (about 7% over 10 years). Tracks BLS marketing specialists.
Medium risk in 5 years, high in 10. AI writes captions, edits clips and schedules posts, so one manager covers more accounts; taste and community building set people apart.
Classes: Video production, English Language Arts, Graphic design, Marketing CTE class.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.