Also called: Digital Marketing Assistant
Supports a marketing team by scheduling posts, building emails, updating the website and pulling reports.
You build this week's email in the email tool, update a landing page, schedule social posts and put together a quick report on last week's ad results.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 3 years after high school. Bachelor's degree often preferred; Google and HubSpot certificates help.
Ways in: 4-year college, 2-year college, Certification. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications.
Growing faster than average (about 7% over 10 years). Tracks marketing specialists.
High risk for 10 years. Building emails, landing pages and reports is what AI marketing tools now automate, so these entry jobs are shrinking.
Classes: Computer applications, Graphic design, English Language Arts.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.