Also called: Head of Digital, VP Digital Marketing
Leads all of a company's online marketing: search, social media, email, ads, and the website.
You review a dashboard of every channel each morning, cut spending on an ad platform that stopped working, and plan how the brand shows up in AI search answers. You lead a team of specialists and agencies.
Estimate based on BLS marketing managers.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 10 years after high school. Bachelor's in marketing or business plus 8+ years of digital experience.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Business Administration, Communications.
Growing faster than average (about 6% over 10 years). Tracks BLS marketing managers.
Medium risk for 10 years. AI runs most ad buying and content production, so directors lead smaller teams and focus on strategy, measurement and budgets.
Classes: AP Statistics, Marketing CTE class, AP Computer Science Principles, English Language Arts.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.