Also called: Text Message Marketing Manager, Mobile Messaging Manager
Plans the marketing texts brands send to customers, like flash sales and back-in-stock alerts, while following strict texting laws.
You write a 160-character text for a sneaker drop, pick which 300,000 customers get it and schedule it for 11 a.m. You check every subscriber agreed to receive texts, because breaking the law costs $500 a message. Then you test two versions to see which one gets more clicks.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or communications.
Ways in: 4-year college, Certification. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications, Business Analytics.
Growing faster than average. Brands keep moving budget into text messages.
Medium risk in 5 years, high in 10. AI writes, targets and schedules texts automatically; strategy and legal compliance keep fewer, more senior people.
Classes: Marketing, English composition, Statistics.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.