Also called: Social Media Director
Leads a brand's whole presence on TikTok, Instagram, YouTube, and other platforms.
You approve the week's posts, jump on a trending meme within an hour, and handle a sudden wave of angry comments. Brands like fast-food chains are famous for their witty social teams.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 8 years after high school. Bachelor's in communications or marketing; years of social experience.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Communications, Marketing, Journalism.
Growing about average. Steady.
Medium risk for 10 years. AI drafts posts and spots trends; brand voice, fast judgment in a crisis and managing creators stays human.
Classes: English Language Arts, Video production, Journalism, Marketing CTE class.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.