Also called: Paid Ads Specialist, SEM Specialist
Runs pay-per-click ads on Google, Amazon, and social media.
You write ten versions of an ad headline, test which gets the most clicks, and adjust bids so a plumbing company gets calls without wasting money.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's or self-taught with Google Ads certification.
Ways in: 4-year college, Certification, Self-taught. Training cost: $15k – $60k.
Majors to look at: Marketing, Business.
Growing slowly. Steady but automating.
High risk for 10 years. AI bidding and auto-written ads now do most hands-on search-ad work, so dedicated PPC openings are falling.
Classes: AP Statistics, Spreadsheets or computer applications, Marketing CTE class.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.