Also called: CRM Marketing Manager, Retention Marketer
Designs the emails and app notifications that keep customers engaged after they sign up.
You set up an automatic email series welcoming new members, test two subject lines, and figure out why people stop opening emails after week three.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. A bachelor's in marketing or communications, plus a few years running email campaigns as a coordinator or specialist.
Ways in: 4-year college, Certification. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications.
Growing about average. Steady.
Medium risk in 5 years, high in 10. AI writes and personalizes emails and picks send times; strategy and testing remain, but teams need fewer people.
Classes: English Language Arts, AP Statistics, Computer applications, Marketing CTE class.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.