Also called: Search Engine Optimization Specialist, Organic Search Manager
Helps websites show up higher in Google and other search results.
You research which questions people search, rewrite web pages to answer them better, and fix technical issues slowing the site down. Then you watch rankings rise or fall week by week.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or communications; often self-taught with certifications.
Ways in: 4-year college, Self-taught, Certification. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications, Journalism.
Growing slowly. Being reshaped by AI search answers that reduce clicks to websites.
Medium risk in 5 years, high in 10. AI search answers cut clicks to websites and AI tools automate audits, so classic SEO jobs shrink and shift toward AI-search work.
Classes: English Language Arts, AP Computer Science Principles, AP Statistics, Web design class.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.