Also called: Paid Media Manager, User Acquisition Manager
Manages big online ad budgets and is judged on exactly how many customers each dollar brings in.
You watch campaigns on Google, Meta, and TikTok spending $50,000 a day, and shift money hourly to the ads that sell the most. It's marketing that feels like day trading.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 5 years after high school. Bachelor's in marketing, economics, or business.
Ways in: 4-year college, Certification, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Economics, Business Analytics.
Growing about average. Steady; ad platforms automate much bidding.
Medium risk in 5 years, high in 10. Google and Meta AI now handle targeting, bidding and ad variations; fewer people are needed to manage the same spend.
Classes: AP Statistics, AP Microeconomics, Spreadsheets or computer applications, Marketing CTE class.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.