Also called: Ad Ops Specialist, Trafficker
Sets up and checks the online ads that run on websites, apps, and streaming services.
You load ad files into systems, make sure they show to the right audiences, and fix a campaign that is accidentally showing car ads on a kids' cartoon site.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in any field; on-the-job training.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Business.
Growing slowly. Declining as ad tech automates.
High risk for 10 years. Ad trafficking, setup and checking are largely automated now, so entry ad-ops roles are shrinking.
Classes: Computer applications, AP Computer Science Principles, Spreadsheets or computer applications.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.