Also called: Retail Media Specialist
Buys and manages ads that appear inside online stores like Amazon, Walmart.com and Instacart.
You decide how much a cereal brand spends on sponsored spots in Walmart's app search results, check which ads led to actual purchases and move money to what is working.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or business; platform certifications.
Ways in: 4-year college, Certification. Training cost: $15k – $60k.
Majors to look at: Marketing, Business Analytics.
Growing much faster than average. One of the fastest-growing areas of advertising.
Medium risk for 10 years. Amazon and Walmart ad platforms automate bidding; deciding where a brand's money goes and reading sales results stays human.
Classes: AP Statistics, Marketing CTE class, Spreadsheets or computer applications.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.