Social Media Coordinator

Also called: Social Media Assistant

Helps create, schedule, and track social media posts for a brand or organization.

A day in the life

You film short videos for a college's Instagram, schedule posts for the week, and reply to messages from students.

Pay over a career

Starting
$34k
Typical
$46k
High
$62k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Associate's degree (2-year), about 2 years after high school. Associate or bachelor's; strong social skills and portfolio.

Ways in: 2-year college, 4-year college, Self-taught. Training cost: $15k – $60k.

Majors to look at: Communications, Marketing.

Outlook

Growing slowly. Many entry roles; AI pressure.

Will it last? Our AI estimate

High risk for 10 years. AI drafts, edits and schedules posts automatically, so coordinator jobs that only post content are disappearing.

Start now, in high school

Classes: Video production, English Language Arts, Graphic design.

Official data: O*NET occupation 13-1161.

More Digital & Social Media Marketing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.