Also called: Agency Founder
Runs a small business that does online marketing, like ads, social media and websites, for other companies.
You pitch a new client in the morning, review your team's ad results at lunch and handle billing in the evening. Most agencies start with one person doing everything.
Owner income depends on agency size and profit.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 6 years after high school. Degree optional; years of digital marketing experience and a client list matter more.
Ways in: Self-taught, 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Business Administration.
Growing about average. Many new agencies; competition is fierce.
Medium risk for 10 years. AI lets a tiny agency do the work of a big one, but also lets clients do basic work themselves; selling and results matter more.
Classes: Business elective, Marketing CTE class, English Language Arts, Accounting.
Official data: O*NET occupation 11-2011.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.