Influencer Marketing Manager

Also called: Creator Partnerships Manager

Finds online creators to promote a brand and manages those partnerships.

A day in the life

You scroll through hundreds of TikTok creators, pick ten who fit the brand, negotiate their fees, and review their videos before they post.

Pay over a career

Starting
$50k
Typical
$85k
High
$130k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or communications.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Marketing, Communications.

Outlook

Growing much faster than average. Fast-growing as creator marketing grows.

Will it last? Our AI estimate

Medium risk for 10 years. AI finds creators and checks their audiences; negotiating deals and protecting brand reputation stays human.

Start now, in high school

Classes: English Language Arts, Marketing CTE class, Speech and debate, Video production.

Official data: O*NET occupation 13-1161.

More Digital & Social Media Marketing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.