Also called: ASO Specialist, Mobile Growth Marketer
Helps apps get found and downloaded in the Apple App Store and Google Play.
You test new screenshots and descriptions for a meditation app, track which keywords people search, and watch downloads climb.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing; often learned on the job.
Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.
Majors to look at: Marketing.
Growing about average. Small niche.
Medium risk in 5 years, high in 10. AI tools automate keyword research and screenshot testing, shrinking a small niche; app-marketing strategy remains.
Classes: AP Computer Science Principles, Graphic design, AP Statistics.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.