Also called: GEO Specialist, Answer Engine Optimization Specialist
Helps brands get mentioned and cited when people ask AI chatbots and AI search engines questions.
You test what ChatGPT, Gemini, and Google's AI overviews say about your client's products, then restructure content and earn mentions on trusted sites so the AI recommends them.
Estimate; brand-new specialty.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or communications; a brand-new field mostly learned on the job.
Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications, Information Science.
Growing much faster than average. One of the newest marketing roles, emerging since 2024.
Medium risk for 10 years. The job exists because of AI, but its methods change every few months and tools may automate the testing; judgment on content stays human.
Classes: AP Computer Science Principles, English Language Arts, AP Statistics, Journalism.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.