Also called: Google Analytics Specialist, Digital Analytics Implementation Specialist
Sets up and interprets the tracking that measures what visitors do on websites and apps.
You install tracking tags so a store knows how many people add items to their cart, then discover the checkout page loses 40% of shoppers.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's or self-taught with analytics certifications.
Ways in: 4-year college, Certification, Self-taught. Training cost: $15k – $60k.
Majors to look at: Marketing, Information Systems.
Growing about average. Steady.
Medium risk in 5 years, high in 10. AI now generates insights from site data automatically; setting up tracking correctly and asking good questions stays human.
Classes: AP Computer Science Principles, AP Statistics, Web design class.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.