Also called: Growth Lead, VP Growth
Leads a team that runs rapid experiments across marketing, product, and data to grow users or revenue.
You run ten experiments at once, from a referral bonus to a new onboarding flow, kill the losers fast, and scale the winners. Startups prize growth leaders who combine creativity and data.
Estimate; startup equity can add a lot.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 8 years after high school. Bachelor's in business, economics, or a technical field; years of growth experience.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Economics, Business, Computer Science, Marketing.
Growing faster than average (about 6% over 10 years). Tracks BLS marketing managers.
Medium risk for 10 years. AI agents now run many marketing and product experiments automatically; choosing what to test and why stays human.
Classes: AP Statistics, AP Computer Science Principles, AP Microeconomics, Marketing CTE class.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.