Also called: HubSpot / Marketo Specialist, Marketing Technologist
Builds the automatic email journeys, lead scoring, and workflows inside marketing software.
You set up a system that automatically sends a follow-up when someone downloads a guide, and alerts sales when a lead looks ready to buy.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 2 years after high school. Bachelor's helpful; platform certifications are key.
Ways in: 4-year college, Certification, Self-taught. Training cost: $15k – $60k.
Majors to look at: Marketing, Information Systems.
Growing faster than average. Steady.
Medium risk in 5 years, high in 10. AI agents increasingly build email journeys and lead scoring themselves; specialists shift to configuring and checking them.
Classes: Computer applications, AP Computer Science Principles, Marketing CTE class.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.