AI Marketing Engineer

Also called: Marketing AI Specialist, Growth Engineer

Builds AI tools and agents that create ads, personalize emails, and run campaigns automatically.

A day in the life

You build an AI system that writes 500 versions of a product ad, checks them against brand rules, and launches the best ones. Then you monitor it so it never says anything off-brand.

Pay over a career

Starting
$70k
Typical
$105k
High
$160k

Estimate; brand-new title.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in CS, marketing, or self-taught technical skills.

Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.

Majors to look at: Computer Science, Marketing, Information Systems.

Outlook

Growing much faster than average. New and fast-growing.

Will it last? Our AI estimate

Medium risk for 10 years. This job builds the AI that automates marketing; demand is strong but tools change fast and agents may build agents.

Start now, in high school

Classes: AP Computer Science A, AP Calculus, AP Statistics, English Language Arts.

Official data: O*NET occupation 15-1252.

More Marketing Analytics, Growth & MarTech careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.