Also called: Marketing Mix Modeler, Econometrician (Marketing)
Uses statistics to measure exactly how much each ad channel really increases sales.
You build a model showing that TV ads boost online sales two weeks later, convincing the company to shift $5 million in spending. Big advertisers depend on this math.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Master's degree, about 6 years after high school. Master's or PhD in statistics, economics, or data science.
Ways in: 4-year college, Graduate school. Training cost: $15k – $60k.
Majors to look at: Statistics, Economics, Data Science.
Growing faster than average. Growing as online tracking gets harder due to privacy rules.
Medium risk for 10 years. AI speeds up mix modeling and coding; careful causal reasoning about what really drove sales still needs experts.
Classes: AP Statistics, AP Calculus, AP Microeconomics, AP Computer Science A.
Official data: O*NET occupation 15-2051.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.