Also called: Head of Marketing Analytics
Leads the team that measures what marketing works and turns data into decisions.
You present to the CMO which campaigns actually paid off this quarter, then build the plan for next year's measurement.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 10 years after high school. Bachelor's in a quantitative field; master's common.
Ways in: 4-year college, Graduate school. Training cost: $15k – $60k.
Majors to look at: Statistics, Business Analytics, Economics.
Growing faster than average (about 6% over 10 years). Tracks BLS marketing managers.
Medium risk for 10 years. AI automates dashboards and routine reports, so teams shrink; leading measurement and explaining results to executives stays human.
Classes: AP Statistics, AP Calculus, AP Microeconomics, Speech and debate.
Official data: O*NET occupation 11-2021.
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