Also called: Measurement Analyst
Figures out which ads and touchpoints deserve credit for each sale.
A customer saw a TikTok ad, searched Google, and clicked an email before buying; you build the model that decides how much credit each gets.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in a quantitative field.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Statistics, Economics, Marketing.
Growing about average. Steady.
Medium risk in 5 years, high in 10. Automated attribution tools now run the standard models, leaving fewer analyst openings; tricky custom questions remain.
Classes: AP Statistics, AP Calculus, Spreadsheets or computer applications.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.