Also called: Digital Marketing Analyst
Analyzes marketing data to figure out which campaigns work and why.
You pull campaign results, build a dashboard showing cost per customer by channel, and recommend cutting a poorly performing ad.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing, statistics, or economics.
Ways in: 4-year college, Certification. Training cost: $15k – $60k.
Majors to look at: Marketing, Statistics, Economics.
Growing faster than average (about 7% over 10 years). Tracks BLS market research analysts and marketing specialists.
Medium risk in 5 years, high in 10. AI analytics tools now answer many reporting questions on their own, so fewer junior analysts are hired; interpreting results stays.
Classes: AP Statistics, Spreadsheets or computer applications, AP Microeconomics.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.