Also called: Personalization Strategist
Decides what each customer sees on a website or app so it feels made just for them.
You set up the homepage so a returning hiker sees tents and a new visitor sees best-sellers, then test whether it boosts sales.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 5 years after high school. Bachelor's in marketing, analytics or computer science.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Marketing, Business Analytics.
Growing faster than average (about 7% over 10 years). Tracks marketing specialists.
Medium risk for 10 years. AI decides what each shopper sees in real time; people set goals, guardrails and tests and fix it when it misfires.
Classes: AP Statistics, AP Computer Science Principles, AP Psychology.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.