Also called: CDP Specialist, Marketing Data Specialist
Connects everything a company knows about each customer into one profile so marketing can be personal.
You link website visits, store purchases and app activity into one customer record, then build an audience of "bought shoes, never bought socks" for a targeted email.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing, information systems or analytics.
Ways in: 4-year college, Certification. Training cost: $15k – $60k.
Majors to look at: Information Systems, Marketing, Business Analytics.
Growing faster than average (about 7% over 10 years). Tracks marketing specialists.
Medium risk for 10 years. AI automates matching customer records; deciding which data to use, building audiences and protecting privacy stays human.
Classes: AP Computer Science Principles, AP Statistics, Spreadsheets or computer applications.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.