Also called: Inbox Deliverability Consultant, Email Deliverability Engineer
Makes sure a company's marketing emails land in the inbox instead of the spam folder by managing technical settings and sender reputation.
Suddenly, a retailer's emails start going to Gmail spam, and sales drop 20% in a day. You check authentication records, spam complaint rates and blacklists, then find a bad list of old addresses was used. You clean the list, warm up a new sending address slowly and reach out to inbox providers.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing, information systems or computer science; many learn on the job.
Ways in: 4-year college, On-the-job training, Certification. Training cost: $15k – $60k.
Majors to look at: Information Systems, Marketing, Computer Science.
Growing faster than average. Gmail and Yahoo tightened sender rules in 2024, raising demand.
Medium risk for 10 years. Monitoring tools catch problems early; diagnosing tricky spam issues and dealing with inbox providers stays human.
Classes: Computer science, Marketing, Statistics.
Official data: O*NET occupation 15-1299.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.