Also called: MarTech Lead, Marketing Systems Architect
Designs how all a company's marketing software (email, ads, customer data, AI tools) connects and works together.
You choose a new customer data platform, map how data flows from the website to email to ads, and make sure it follows privacy laws.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 8 years after high school. Bachelor's in information systems or marketing plus technical experience.
Ways in: 4-year college, Certification. Training cost: $15k – $60k.
Majors to look at: Information Systems, Marketing, Computer Science.
Growing faster than average. Growing.
Medium risk for 10 years. AI is built into every marketing tool now; choosing systems, connecting data and keeping it privacy-safe stays human.
Classes: AP Computer Science Principles, AP Computer Science A, Business elective.
Official data: O*NET occupation 15-1211.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.