Also called: Shopper Marketing Manager, Trade Marketing Manager
Gets a brand's products noticed at the point of sale: end-of-aisle displays, store promotions and retailer deals.
You negotiate a spot at the end of the aisle in 2,000 grocery stores for a snack brand, design the display and track whether sales rise. You work closely with retailers like Walmart and Target.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 5 years after high school. Bachelor's in marketing or business.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Business Administration.
Growing faster than average (about 7% over 10 years). Tracks marketing specialists.
Low risk in 5 years, medium in 10. Data tools target in-store promotions; negotiating aisle space with retailers and checking displays in stores stays human.
Classes: AP Microeconomics, AP Statistics, Marketing CTE class, Business elective.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.