Also called: Customer Advocacy Manager
Markets to people who already buy from a company, turning happy customers into loyal fans and references.
You interview a happy customer for a case study video, run a user conference session and recruit 20 customers willing to talk to prospects. Good customer stories are your raw material.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 5 years after high school. Bachelor's in marketing or communications.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications.
Growing faster than average (about 7% over 10 years). Tracks marketing specialists.
Medium risk for 10 years. AI writes case studies and newsletters quickly; recruiting customers to speak and keeping them happy stays human.
Classes: English Language Arts, Journalism, Video production, Speech and debate.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.