Also called: PMM
Figures out how to explain and position a product so the right customers want it, especially in tech.
Before a software launch, you interview customers, write the messaging, train the sales team, and create the launch webpage. You're the bridge between product, sales, and marketing.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 5 years after high school. Bachelor's in marketing, business, or a technical field.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Business, Computer Science.
Growing faster than average (about 6% over 10 years). Tracks marketing managers.
Medium risk for 10 years. AI drafts launch copy, battle cards and webpages; interviewing customers and choosing how to position the product stays human.
Classes: English Language Arts, AP Computer Science Principles, Speech and debate, AP Psychology.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.