Also called: Marketing Director, Growth Marketing Manager
Plans how to reach customers, what to say to them, and how to measure what works.
You plan the launch of a new sneaker: who it's for, what the ads say, which influencers to work with, and how much to spend. Then you track sales daily and shift money to what's working.
BLS marketing managers median about $166,790 (May 2025).
Bachelor's degree (4-year), about 8 years after high school. Bachelor's in marketing, business, or communications; several years of experience.
Ways in: 4-year college, Graduate school, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Business Administration, Communications, Psychology.
Growing faster than average (about 6% over 10 years). BLS projects 6% growth for advertising, promotions, and marketing managers combined, 2025-35.
Medium risk for 10 years. AI makes ads, emails and reports in minutes, so managers run smaller teams and spend more time on strategy, budgets and judgment calls.
Classes: Marketing CTE class, AP Statistics, English Language Arts, AP Psychology.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.