Promotions Coordinator

Handles the details of contests, giveaways and promotions for a brand, radio station or sports team.

A day in the life

You write the rules for an Instagram giveaway, pack prizes, order T-shirts for a promo night and make sure winners get their tickets. It is a classic first job in marketing.

Pay over a career

Starting
$36k
Typical
$47k
High
$62k

Entry-level roles pay below the BLS marketing specialist median.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 3 years after high school. Bachelor's degree often preferred; some start with an associate degree or internship.

Ways in: 4-year college, 2-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Marketing, Communications.

Outlook

Growing faster than average (about 7% over 10 years). Tracks marketing specialists.

Will it last? Our AI estimate

Medium risk for 10 years. AI writes contest rules and posts; packing prizes, running promo nights and handling winners still needs people, but fewer.

Start now, in high school

Classes: Marketing CTE class, English Language Arts, Graphic design.

Official data: O*NET occupation 13-1161.

More Brand & Product Marketing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.