Also called: Hispanic Marketing Manager, Inclusive Marketing Lead
Makes sure products and ads connect with diverse communities in authentic ways.
You work with a Latino creative team to build a Spanish-language campaign that feels genuine, not translated.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 5 years after high school. Bachelor's in marketing or communications; bilingual skills valued.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications, Ethnic Studies, Spanish.
Growing about average. Steady.
Low risk in 5 years, medium in 10. AI helps translate and test ads; building campaigns that feel authentic to a community depends on people from and close to it.
Classes: Spanish or another world language, AP Psychology, English Language Arts, Ethnic studies or sociology.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.