Chief Marketing Officer

Also called: CMO, VP of Marketing

The top marketing executive who decides how a company presents itself and grows its customers.

A day in the life

You approve a new national ad campaign, review which channels are bringing in customers, and defend the marketing budget to the CEO. You lead teams of dozens or hundreds of marketers.

Pay over a career

Starting
$150k
Typical
$250k
High
$400k

Wide range; large-company CMOs earn much more with bonuses and stock.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 15 years after high school. Bachelor's in marketing or business plus 15+ years of experience; many have an MBA.

Ways in: 4-year college, Graduate school, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Marketing, Business Administration, Communications.

Outlook

Growing faster than average (about 6% over 10 years). Related BLS advertising, promotions, and marketing managers: 6% (2025-35).

Will it last? Our AI estimate

Low risk for 10 years. AI shrinks marketing teams and drafts plans; setting brand direction, owning the budget and answering to the CEO stays human.

Start now, in high school

Classes: English Language Arts, AP Psychology, Business or marketing elective, Speech and debate.

Official data: O*NET occupation 11-2021.

More Brand & Product Marketing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.