Also called: Associate Brand Manager, Brand Director
Acts like the 'CEO' of one brand, like a cereal, shampoo, or soda, responsible for its image and sales.
You review new packaging designs for your snack brand, meet with the ad agency about a TV spot, and analyze why sales dipped in the Midwest. Consumer-goods companies like P&G are famous for training brand managers.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Master's degree, about 6 years after high school. Bachelor's required; MBA common at major consumer-goods companies.
Ways in: 4-year college, Graduate school. Training cost: $15k – $60k.
Majors to look at: Marketing, Business Administration, Economics.
Growing faster than average (about 6% over 10 years). Tracks marketing managers.
Medium risk for 10 years. AI speeds consumer research, packaging tests and ad variations; owning a brand's sales and making the big calls stays human.
Classes: AP Microeconomics, AP Statistics, Marketing CTE class, English Language Arts.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.