Field Marketing Manager

Also called: Regional Marketing Manager

Runs marketing in a specific region, like events, local ads and sales meetups, to help the local sales team win customers.

A day in the life

You plan a customer dinner in Chicago, sponsor a booth at a regional trade show and send the sales team a list of who showed up so they can follow up. You travel a lot and live by the sales calendar.

Pay over a career

Starting
$60k
Typical
$95k
High
$145k

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 6 years after high school. Bachelor's in marketing or business.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Marketing, Business Administration, Communications.

Outlook

Growing faster than average (about 7% over 10 years). Tracks marketing specialists (BLS 2024-34).

Will it last? Our AI estimate

Low risk in 5 years, medium in 10. AI sends invites and follow-ups; hosting customer dinners, trade-show booths and working with local sales reps stays human.

Start now, in high school

Classes: Speech and debate, Marketing CTE class, English Language Arts, Business elective.

Official data: O*NET occupation 13-1161.

More Brand & Product Marketing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.