Brand Licensing Manager

Also called: Licensing Director, Merchandise Licensing Manager

Makes deals that let other companies put a brand or character on products, like Pokemon on backpacks.

A day in the life

You negotiate with a toy company to make action figures of your movie characters, then approve every design to make sure they look right.

Pay over a career

Starting
$75k
Typical
$115k
High
$180k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 6 years after high school. Bachelor's in business or marketing; industry experience.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Business, Marketing, Entertainment Business.

Outlook

Growing about average. Small, steady niche in entertainment, sports, and fashion.

Will it last? Our AI estimate

Low risk for 10 years. AI tracks contracts and royalty reports; negotiating deals and approving how a character looks on a product stays human.

Start now, in high school

Classes: Business or marketing elective, English Language Arts, Art or design class, Speech and debate.

Official data: O*NET occupation 11-2021.

More Brand & Product Marketing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.