Also called: Strategic Planner, Brand Consultant
Defines what a brand stands for, who it's for, and how it should feel, before the ads get made.
You interview customers, study competitors, and write a one-page 'brand idea' that guides every ad, logo, and store design for the next five years.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing, psychology, or anthropology.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Psychology, Anthropology, Communications.
Growing faster than average (about 7% over 10 years). Tracks BLS market research analysts and marketing specialists (7%, 2025-35).
Medium risk for 10 years. AI drafts positioning options and competitor scans in seconds; real customer insight and the one idea a client buys stay human.
Classes: AP Psychology, Sociology or anthropology elective, English Language Arts, Speech and debate.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.