Also called: Marketing Coordinator, Marketing Associate
Carries out marketing campaigns: emails, social posts, events, and ads.
You build the email newsletter, coordinate with designers on a flyer, and report results to your manager. It's the typical first job after a marketing degree.
BLS market research analysts and marketing specialists median about $78,760 (May 2025); entry coordinators earn less.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or communications.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications, Business.
Growing faster than average (about 7% over 10 years). BLS projects 7% growth, 2025-35.
Medium risk in 5 years, high in 10. AI already writes routine emails, posts and flyers, so fewer entry hires are needed; those who manage AI tools and read results do best.
Classes: Marketing CTE class, English Language Arts, Graphic design, AP Statistics.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.