Also called: CRM Manager, Rewards Program Manager
Designs rewards programs that keep customers coming back, like airline miles or coffee-shop stars.
You test whether giving double points on Tuesdays brings more customers, and design a new member tier.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or business.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Marketing, Business Analytics.
Growing faster than average. Steady.
Medium risk for 10 years. AI now personalizes rewards offers for each customer; designing the program and its economics stays human with fewer analyst roles.
Classes: AP Statistics, AP Microeconomics, Marketing CTE class, Spreadsheets or computer applications.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.