Channel / Partner Marketing Manager

Also called: Partner Marketing Manager

Helps the stores, resellers and partners who sell a company's product do better marketing.

A day in the life

You build a kit of ads and emails that 300 independent computer shops can use to sell your laptops, then split the cost of a big promotion with a national retailer.

Pay over a career

Starting
$65k
Typical
$100k
High
$150k

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 6 years after high school. Bachelor's in marketing or business.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Marketing, Business Administration.

Outlook

Growing faster than average (about 7% over 10 years). Tracks marketing specialists.

Will it last? Our AI estimate

Medium risk for 10 years. AI generates co-branded ad kits for partners; managing reseller relationships and splitting promo budgets stays human.

Start now, in high school

Classes: Business elective, AP Microeconomics, Marketing CTE class, English Language Arts.

Official data: O*NET occupation 13-1161.

More Brand & Product Marketing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.