Also called: Social Care Specialist, Social Customer Service Agent
Answers customers' complaints and questions on X, Instagram, TikTok and Facebook in a brand's voice, often within minutes.
An angry post about a lost bag starts going viral, and you reply publicly within ten minutes, then move the customer to private messages to fix it. Between fires you answer 60 questions about orders and flag a pattern of complaints for the product team. You write fast, friendly and short.
Airlines, telecoms and big retailers pay the most.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
High school diploma, about 0 years after high school. High school diploma; strong writing and some customer service experience.
Ways in: On-the-job training. Training cost: Under $15k.
Majors to look at: Communications, Marketing.
Shrinking (about -5% over 10 years). Tracks customer service reps, which BLS expects to shrink.
High risk for 10 years. AI drafts and sends routine replies; humans keep the angry, viral and tricky cases where tone matters most.
Classes: English composition, Journalism or yearbook, Psychology.
Official data: O*NET occupation 43-4051.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.