Writing and producing the words, videos, and podcasts that inform, entertain, and persuade, a field being heavily reshaped by AI writing tools.
Top pay: highest pay, longest training
Head of Content: Leads all the articles, videos, podcasts, and social content a company publishes to attract customers. Typical pay $135k.
Executive Ghostwriter: Writes books, articles, and social posts that are published under someone else's name, like a CEO or celebrity. Typical pay $110k.
Branded Entertainment Director: Creates entertaining shows, films, and series paid for by brands, like a short film sponsored by a car company. Typical pay $125k.
Mid pay: solid pay, degree or apprenticeship
Content Strategist: Plans what content an organization should create, for whom, and how it will be found and measured. Typical pay $88k.
Content Marketing Manager: Runs the creation of blog posts, guides, videos, and newsletters that bring in customers. Typical pay $90k.
Direct-Response Copywriter: Writes sales pages, emails, and ads designed to make people buy right now, with results measured to the dollar. Typical pay $85k.
Medical / Pharma Copywriter: Writes ads and materials for medicines and medical devices under strict FDA rules. Typical pay $100k.
Branded Podcast Producer: Makes podcasts for companies and organizations, from planning episodes to editing audio. Typical pay $68k.
Brand Journalist: Uses journalism skills to tell true stories for a company, like profiles of employees or customers. Typical pay $70k.
B2B / Technical Copywriter: Writes marketing for complex business products like software, machinery, and medical equipment. Typical pay $75k.
Video Content Producer: Shoots and edits videos for brands' social media, websites, and ads. Typical pay $65k.
AI Content Editor: Checks and rewrites content drafted by AI so it is accurate, on-brand and sounds human. Typical pay $65k.
Content Editor (Brand): Edits and manages articles, guides and videos a company publishes to attract customers. Typical pay $75k.
Content Operations Manager: Builds the systems and workflows that let a big content team produce lots of material on time. Typical pay $100k.
Annual Report Writer: Writes the stories, letters and sustainability sections in companies' and nonprofits' yearly reports for investors and donors. Typical pay $82k.
Starter: fastest way in
Independent Newsletter Writer: Writes a paid email newsletter on a topic they know well and earns from subscribers and sponsors. Typical pay $40k.
Freelance Content Writer: Writes articles, blog posts, and web pages for businesses on a freelance basis. Typical pay $40k.
Proofreader / Copy Editor: Catches typos, grammar mistakes, and errors before things get published. Typical pay $48k.
YouTube / Creator Video Editor: Edits videos for YouTubers and online creators, often remotely and freelance. Typical pay $40k.
Ecommerce Copywriter: Writes the product descriptions, titles and bullet points that help online shoppers decide to buy. Typical pay $50k.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.