Content Editor (Brand)

Also called: Managing Editor (Brand Content)

Edits and manages articles, guides and videos a company publishes to attract customers.

A day in the life

You plan this month's blog calendar, edit three articles from freelancers, check facts and push the best one to the homepage.

Pay over a career

Starting
$50k
Typical
$75k
High
$115k

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in English, journalism or communications.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: English, Journalism.

Outlook

Shrinking (about -1% over 10 years). Tracks editors (BLS 2024-34).

Will it last? Our AI estimate

Medium risk for 10 years. AI speeds drafting and fact-checking; choosing what to publish and making writing clear and true stays human, with smaller teams.

Start now, in high school

Classes: English Language Arts, Journalism, AP Language and Composition.

Official data: O*NET occupation 27-3041.

More Content, Copywriting & Storytelling careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.