Also called: Content Director, Editorial Director (Brand)
Leads all the articles, videos, podcasts, and social content a company publishes to attract customers.
You plan a year of content around your audience's biggest questions, approve a documentary-style video series, and decide which AI tools your writers use.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 10 years after high school. Bachelor's in journalism, English, or marketing; 8+ years of experience.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Journalism, English, Marketing, Communications.
Growing faster than average (about 6% over 10 years). Tracks BLS marketing managers.
Medium risk for 10 years. AI floods the internet with cheap content, so teams shrink but leaders who make content people actually value are in demand.
Classes: English Language Arts, Journalism, Video production, Marketing CTE class.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.