Also called: Content Marketing Strategist
Plans what content an organization should create, for whom, and how it will be found and measured.
You audit 500 old blog posts, decide which to update, merge, or delete, and plan a new series aimed at questions customers ask AI assistants.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in communications, marketing, or English.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Communications, English, Marketing.
Growing faster than average (about 7% over 10 years). Tracks BLS marketing specialists.
Medium risk in 5 years, high in 10. AI now audits content, drafts plans and writes much of it; fewer strategists are needed, and editorial judgment sets them apart.
Classes: English Language Arts, AP Statistics, Journalism, Computer applications.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.