Also called: Branded Content Producer, Head of Branded Entertainment
Creates entertaining shows, films, and series paid for by brands, like a short film sponsored by a car company.
You develop a docuseries about extreme athletes funded by an energy-drink brand, hire the director, and make sure it's entertaining first and an ad second.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 8 years after high school. Bachelor's in film, communications, or marketing.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Film, Communications, Marketing.
Growing faster than average. Growing.
Medium risk for 10 years. AI video tools cut production costs; developing stories that entertain first and sell second stays human.
Classes: Film studies, Video production, Creative writing, Marketing CTE class.
Official data: O*NET occupation 11-2011.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.