B2B / Technical Copywriter

Also called: Marketing Writer

Writes marketing for complex business products like software, machinery, and medical equipment.

A day in the life

You interview an engineer about a new industrial sensor and turn it into a brochure, a webpage, and a case study a buyer can understand.

Pay over a career

Starting
$45k
Typical
$75k
High
$120k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in English or communications; technical knowledge helps.

Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.

Majors to look at: English, Communications, Engineering.

Outlook

Growing slowly. Declining demand for routine writing.

Will it last? Our AI estimate

High risk for 10 years. AI writes most routine software and product copy; writers who deeply understand technical buyers keep some work.

Start now, in high school

Classes: English Language Arts, AP Computer Science Principles, Physics or engineering elective.

Official data: O*NET occupation 27-3043.

More Content, Copywriting & Storytelling careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.