Video Content Producer

Also called: Social Video Producer, Content Producer

Shoots and edits videos for brands' social media, websites, and ads.

A day in the life

You film a chef making a signature dish, edit three short versions for TikTok and Instagram, and add captions and music.

Pay over a career

Starting
$40k
Typical
$65k
High
$105k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in film or communications, or a strong reel.

Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.

Majors to look at: Film Production, Communications, Digital Media.

Outlook

Growing about average. Steady.

Will it last? Our AI estimate

Medium risk in 5 years, high in 10. AI generates and edits many simple brand videos; filming real people and places and good storytelling still need humans.

Start now, in high school

Classes: Video production, Photography, Creative writing.

Official data: O*NET occupation 27-4032.

More Content, Copywriting & Storytelling careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.